Jason Khalipa





So much of Jason's success stems from his ability to constantly move forward. The man doesn't stop. Not only has he made a name for himself within the CrossFit sector, but he has expanded his reach beyond the gym, bringing fitness and his passion for cultivating healthier lifestyles to individuals, workplaces, and hospitality.


Jason opened CrossFit Santa Clara in 2008 a month after winning the CrossFit Games. With a passion for fitness and an uncanny ability to harvest and lead a supportive community, Jason was destined for greatness. Since opening CrossFit Santa Clara, Jason has gone on to open 4 additional locations. He founded NC FIT (previously NorCal CrossFit), pioneered widespread corporate wellness programs, reinvented fitness in the hospitality sector, and changed the way people, CEOs, and athletes think about fitness.


Jason has created an environment where employees get paid to chase their passion, do what they love, and create happier, healthier communities along the way. Jason’s vision for NC FIT was to not only provide premiere coaching and programming, but curate an entire fitness experience. Gone are the days of headphones, judgmental glares at the overcrowded machines, and mirror selfies. NC FIT provides high fives, a good sweat, and top tier coaches trained to tailor each and every workout to individual athletes.

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Creating this kind of gym experience proved beyond successful in NC FIT’s commercial locations. In 2013 Jason launched NC FIT’s workplace wellness program, and has since continuously changed the lives of those working in the Silicon Valley. Acquiring accounts like HGST, Twitter, and GoPro has allowed the spread of happier, healthier, fitter employees throughout an otherwise stagnant demographic.


Interested in NC FIT's Workplace Wellness?  

Jason would love to hear from you. Contact him here.



Throughout his years of traveling, Jason has witnessed first hand the lack of service-based fitness programs within the hospitality sector. He recognized that these fitness spaces were being heavily under utilized, thus granting Jason the perfect opportunity to use his business and fitness experience to breach an otherwise untouched sector of the fitness industry. 

Providing fitness services within the corporate community has allowed Jason to approach hospitality wellness with a focused approach. Not only has hospitality wellness allowed for NC FIT's expansion overseas, but it has provided a platform for coaches to share the NC FIT fitness experience to a  widened demographic. NC FIT recently launched its newest hospitality wellness service inside the Chileno Bay Resort in Cabo San Lucas, allowing guests to maintain their fitness while staying on resort. Balance is about a good workout in the morning and margaritas under the moonlight!